Select three different library marketing or PR items available at the vendor displays at OLA SuperConference. Use the template below to evaluate each of the three selected items. Plus = positive comment about the item; Minus = a negative comment about the item; Interesting = a comment about one of the item’s features that you found to be interesting. Submit to the instructor by the due date: Wed. Feb. 3rd.
Public relation tool : Buttons/ Pins
Plus : Big rounded pins with quirky words to grab librarians/ readers attention. Too promote ” Forest of reading”, ” Freedom to read and Banned books” and the service Tinlids.
Minus : The buttons are quite large and there only one size for them. Only white, pink and green. I wish they had other colors or chnage the font colour.
Intersting: I only saw Tinlids with buttons. No other booth I saw had them . Which I though was odd since buttons are a popular tool for PR.
Plus : Its adoreable for one thing , it was very handy for the OLA conference to carry around bookets.
Minus : The bag is very small and only a few ( 2 or 3 ) booklets can fit in the bag.
Interesting : It has a dog and hedgegog on it ( really really adorable).
PR Tools : Bookmarks
Plus : They can can be use to promote new books, information about a virtual database, to promote authors and libraries. You can make them colorful, vibrant , pictures/ designs informtational text, social media contact, qoutes from the book or authors, anything to get the message of what you want out there. ( Plus, Every reader needs a bookmark).
Minus : Some of them are too small and not very appealling , not all the space of the book mark ( manly white)is being used and have too much text.
Interesting : When I went to the Database booths and Proquest) and Techology booths, they handed me a book mark and wrote a site to check out and their email. I didn’t know Databases companies would have bookmarks as a promotoinal tool.